Hosted by Jim Marous, a leading authority in the fintech and banking industry, and Colton Pond, LoanPro’s CMO, ‘The future of lending’ is an insightful three-part webinar series exploring the future of lending with industry experts.
Episode one features Jonas Ng, COO of Laurel Road, where he discusses how Laurel Road enhances customer experiences with tailored financial solutions and personalized banking products.
Here are some key highlights from this episode:
- The fifth ‘P’ of marketing: Outside of product, promotion, placement and price, Jonas explains how he learned about a fifth ‘P’ in the core principles of marketing—personalization. Personalization and understanding the borrowers needs is crucial for financial institutions to adopt in order to stand out in a competitive market.
- A forward-looking underwriting approach: Jonas shares that Laurel Road’s innovative approach to underwriting considers what their borrower’s financial stability will be based on their career path and professional specialization.
- “Know me, hear me, help me”: Customers expect personalized interactions and service that acknowledges their individuality and specific needs, not generic approaches. This personalized approach is crucial for building lasting relationships and loyalty in banking.
Interested in learning more? Check out the full episode below:
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