ampliFI Loyalty Solutions and LoanPro Partner to Elevate Engagement for Credit Card Offerings

Note: This press release was written in collaboration with ampliFI Loyalty Solutions.

NAPERVILLE, IL—August 22, 2024—ampliFI Loyalty Solutions, a leader in innovative loyalty programs, announces a strategic partnership with LoanPro, the market-leading modern lending and credit platform. This collaboration marks a significant advancement in how banks, credit unions, and fintechs engage with their consumers.

By combining LoanPro’s configurable, API-first architecture with ampliFI’s dynamic loyalty solutions, financial organizations can seamlessly integrate loyalty-enhancing programs into their credit operations. Through this partnership, credit and lending activities are directly connected with personalized and relevant rewards, streamlining operations and strengthening relationships within financial services.

“We are thrilled to partner with LoanPro to deliver unmatched value to clients,” said Ron Silvia, CRO of ampliFI Loyalty Solutions. “Combining LoanPro’s market-leading platform with our expertise in loyalty programs will significantly help bank, credit union, and fintech clients achieve their business objectives and differentiate in a crowded market.”

Key benefits of this strategic partnership include:

  • Personalized rewards and custom incentives are linked directly to credit behaviors, enhancing satisfaction and loyalty.
  • A unified approach to credit and loyalty programs that simplifies processes and reduces operational overhead.
  • Comprehensive analytics that enable financial organizations to make informed, data-driven decisions that improve service delivery.

“We are excited to embark on this partnership with ampliFI,” said Rhett Roberts, Co-Founder and CEO of LoanPro. “This collaboration is more than just an integration; it redefines how financial organizations engage with their consumers through personalized credit products with differentiated loyalty programs. We are confident this partnership will have a transformative impact.”

This strategic partnership reflects both LoanPro and ampliFI’s commitment to innovation and their dedication to enhancing the credit and lending experience for consumers across financial services.

Recommended blog posts for you

The 3 C’s of credit in an age of modern underwriting
Industry Insights
The 3 C’s of credit in an age of modern underwriting

The 3 C’s of credit—character, capacity, and collateral—are a widely-used framework for evaluating potential borrowers’ creditworthiness.

'Transforming credit origination: trends, challenges, and opportunities' webinar recap
Industry Insights
'Transforming credit origination: trends, challenges, and opportunities' webinar recap

In 'Transforming credit origination: trends, challenges, and opportunities', Colton Pond (CMO of LoanPro), Maik Taro Wehmeyer (CEO & Co-Founder of Taktile), and Jason Mikula (Head of Industry Strategy, Banking & Fintech at Taktile) dive into the transformation of credit origination, highlighting the challenges lenders face, including the balance between speed and credit quality, the integration of AI, and the use of alternative data.

Keeping Up with Compliance: January 2025
Compliance
Keeping Up with Compliance: January 2025

Welcome to another issue of LoanPro’s Compliance & Fintech Newsletter, bringing you news from across the industry with a focus on compliance. Expect new editions monthly. Subscribe to the newsletter to make sure you don’t miss an issue.